Having a niche or specialty is a great way to stand out from the crowd. And by crowd, we mean the thousands of other Mental Health Practitioners competing for business in your geographical area. Patients often seek out a professional that has experience and interest in their presenting problem. This provides them with a sense of safety and care.
So, what’s your niche and how do you promote it? A great way to tell people what you do is by spreading the word among colleagues – networking events and announcements are a great place to start, but don’t forget the ShrinkSync Community, where you can reach thousands of therapists with just one post! Some other ideas are creating a page on this topic on your website and highlighting this specialty on your directory listings.
Don’t go blindly – think about the clients and disorders that interest you and you enjoy working with. Getting some additional training and reading some books should come before you declare yourself an expert on a subject. A small investment will yield a great payoff both financially as well as in filling your practice with the clients you love working with.
What’s your niche? Comment on this post to let us know and post your specialty and trainings you recommend on the ShrinkSync Community!
So, what’s your niche and how do you promote it? A great way to tell people what you do is by spreading the word among colleagues – networking events and announcements are a great place to start, but don’t forget the ShrinkSync Community, where you can reach thousands of therapists with just one post! Some other ideas are creating a page on this topic on your website and highlighting this specialty on your directory listings.
Don’t go blindly – think about the clients and disorders that interest you and you enjoy working with. Getting some additional training and reading some books should come before you declare yourself an expert on a subject. A small investment will yield a great payoff both financially as well as in filling your practice with the clients you love working with.
What’s your niche? Comment on this post to let us know and post your specialty and trainings you recommend on the ShrinkSync Community!