Last week, we discussed some on-site elements of SEO to help your potential clients find your website when searching for a therapist in your area. This week, I will talk about the importance of off-site elements to help boost your SEO.
Think of off-site SEO as promoting your website. Every time you place your link on another website, you are helping your website’s SEO score. More popular sites will be more valuable for your website promotion. You might be thinking that it’s going to be difficult to get your website’s link onto others, yet alone the most popular ones… but you would be wrong! What are some of the most popular websites you can think of? Facebook, Twitter, LinkedIn, Google should be at the top of your list. What about Psychology Today and Good Therapy? Yup, they do pretty well too! So how do we get your link up on these sites?
Creating a social media account can have the added benefit of providing a space to plug your website. A Twitter profile contains a field for your website’s link, as do your Facebook, LinkedIn, and Google+ accounts, take advantage of this opportunity. The same goes for therapy directory sites. Think of it as free advertising for your site that helps boost your site’s performance as a bonus!
But you can’t just slap your link on some profiles and call it a day. You have to engage. Are your posts getting the likes, retweets and shares it deserves? When you start engaging with your audience, your profile SEO score goes up, which directly affects your website’s SEO.
Another great way to to boost SEO off-site is by contributing to other sites and building name recognition (aka your brand). You may have noticed that when therapists present for ShrinkSync webinars, we share their link within our weekly digests. Another way we are offering to help is by opening our blog up to guest bloggers! Write a quick article to share a new technique or specialty and we’ll share it here along with your website link. A win-win for us all.
Think of off-site SEO as promoting your website. Every time you place your link on another website, you are helping your website’s SEO score. More popular sites will be more valuable for your website promotion. You might be thinking that it’s going to be difficult to get your website’s link onto others, yet alone the most popular ones… but you would be wrong! What are some of the most popular websites you can think of? Facebook, Twitter, LinkedIn, Google should be at the top of your list. What about Psychology Today and Good Therapy? Yup, they do pretty well too! So how do we get your link up on these sites?
Creating a social media account can have the added benefit of providing a space to plug your website. A Twitter profile contains a field for your website’s link, as do your Facebook, LinkedIn, and Google+ accounts, take advantage of this opportunity. The same goes for therapy directory sites. Think of it as free advertising for your site that helps boost your site’s performance as a bonus!
But you can’t just slap your link on some profiles and call it a day. You have to engage. Are your posts getting the likes, retweets and shares it deserves? When you start engaging with your audience, your profile SEO score goes up, which directly affects your website’s SEO.
Another great way to to boost SEO off-site is by contributing to other sites and building name recognition (aka your brand). You may have noticed that when therapists present for ShrinkSync webinars, we share their link within our weekly digests. Another way we are offering to help is by opening our blog up to guest bloggers! Write a quick article to share a new technique or specialty and we’ll share it here along with your website link. A win-win for us all.