As a therapist, when you advertise your practice, you're really marketing yourself (literally), perhaps more so than any other professional does. Authenticity is key. If it doesn't feel right, they will sense it.
So think about what feels authentic, what you're good at, what you're passionate about. Now, think of how that can become part of your marketing campaign. When you're true to who you are, it shows, and it attracts the right people to you.
Here are some ideas to get you started. Some are pretty out of the box but can make sense depending on who you are!
So think about what feels authentic, what you're good at, what you're passionate about. Now, think of how that can become part of your marketing campaign. When you're true to who you are, it shows, and it attracts the right people to you.
Here are some ideas to get you started. Some are pretty out of the box but can make sense depending on who you are!
- Love hiking? Create a hiking and nature therapy meet up group!
- Are you a good writer? Consider an informative blog, regular newsletter contribution, or even advice column.
- Passionate about the arts? Host an art show related to your therapeutic specialty.
- Are you a techie? Get serious about using technology to market your practice!
- Is being a mom a big part of your identity? Put on educational mommy & me groups or parenting classes.