When potential clients search for a therapist through an online directory, they’re usually browsing through a string of pictures. Consider this and how important it is to have a great professional picture. It’s the first thing a consumer will see and sometimes the only thing they will use to decide if they want to read more about you and make that call. A good quality picture is more appealing than one taken with a cell phone with a few people cropped out. Think about it, would you visit a doctor whose picture was as amateur? Probably not. Spending some time and investing in a head shot communicates how seriously you take your business and your professionalism. Having said all this, a great picture doesn’t have to cost a whole lot. Contact a local photographer, photography student, or even a friend who has an interest in photography with a good camera. Here are some additional points to think about when taking your picture.
- Consider your backdrop: Therapists tend to opt for more natural, soothing settings, but a simple background would also do just fine. Just don’t over-do it, you want to be the focal point.
- Dress to impress: Dress professionally but don’t lose your identity. It doesn’t need to be as professional as a suit, but it should be conservative. Solids work better than prints.
- Body language: Your smile and facial expression should convey that you’re someone who can be trusted and cares about helping others. Your face shouldn’t look to serious, but watch out for a picture that looks too flirty.
- Have fun!: Most importantly, you should feel like your picture represents who you are, because this is who you’ll be bringing to the table during your therapy sessions, make sure your personality shines!